"Can I make a living from this?" It's the question every (aspiring) life coach asks. The answer: yes, but it depends on several factors. Your experience, specialisation, location and how you acquire clients all play a role.
This article gives you the honest figures for 2026 — plus concrete tips to maximise your coaching income.
Average Rates per Session (2026)
| Experience Level | Rate per Session | Sessions/Week | Monthly Income (Gross) |
|---|---|---|---|
| Beginner (0-1 year) | €30 – €60 | 5 – 10 | €600 – €2,400 |
| Intermediate (1-3 years) | €60 – €100 | 10 – 20 | €2,400 – €8,000 |
| Experienced (3-5 years) | €100 – €150 | 15 – 25 | €6,000 – €15,000 |
| Expert (5+ years) | €150 – €300+ | 15 – 20 | €9,000 – €24,000+ |
Note: These figures are gross. Account for taxes, insurance, software, training and other business costs. As a freelancer, you typically keep 50-65% net.
What Determines Your Income?
Certification & Training
ICF-certified coaches charge on average 30-50% higher rates than non-certified coaches.
Specialisation
Niche coaches (executive, burnout, relationship) earn more than generalists. Specialise for higher rates.
Location
Online coaching opens a global market. You're no longer limited to your city or region.
Client Acquisition
The biggest challenge: finding clients. This is where a platform like MentraNova makes the difference.
Example Calculation: Full-Time Coach
Scenario: Intermediate Coach with MentraNova
Compare: On other platforms you often pay 20-30% commission per session. At 18 sessions/week at €80, that's €1,238 - €1,858 per month in commission. On MentraNova you pay just €20/month.
How MentraNova Grows Your Practice
Most coaches don't struggle with coaching itself, but with finding and retaining clients. That's exactly where MentraNova makes the difference. The platform offers a complete ecosystem for coaches:
🤖 AI-Powered Client Matching
The AI analyses client needs and matches them with your specialisation, experience and coaching style. No more cold outreach — clients come to you.
💬 Built-In Chat & Communication
Encrypted messages directly in the app. No separate WhatsApp, email or Zoom accounts needed. Everything in one place, professional and secure.
📊 Goals & Tasks System
Set goals and tasks together with your client. Track progress, celebrate milestones and keep clients engaged between sessions. This increases retention and satisfaction.
⭐ Profile & Reviews
Build a professional profile with your certifications, specialisations and real reviews. New clients instantly see what you offer and why they should choose you.
🏆 Achievements & Gamification
The achievements system motivates clients and keeps them engaged longer. Higher retention = more recurring income for you.
💰 Affordable Price, No Commissions
Just €20/month. No per-session commission. No hidden costs. You set your own rate and keep everything.
📱 Mobile-First Platform
MentraNova works as an app on iOS and Android. Your clients always have you at hand. Chat, goals, tasks — all available on their phone.
Tips to Earn More as a Coach
- Specialise — niche coaches earn 30-80% more than generalists
- Invest in certification — ICF or EMCC certification justifies higher rates
- Use a platform — MentraNova brings clients to you instead of the other way around
- Offer packages — 3 or 6-month packages give you stable income
- Focus on retention — retaining clients is cheaper than acquiring new ones
- Coach online — expand your reach from local to international
- Collect reviews — social proof is the best marketing
Start your coaching practice on MentraNova
Get found by clients who need exactly your help. AI matching, built-in tools and no high commissions. Sign up today.
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