Last updated: August 20, 2026
This Cookie Policy explains how MentraNova uses cookies and similar technologies when you visit our website. It complements our Privacy Policy.
Cookies are small text files that a website places on your device when you visit it. They are widely used to make websites work, to improve efficiency, and to provide information to the site owners. Similar technologies include localStorage, sessionStorage and pixels. For the purposes of this policy, "cookies" refers to all of these technologies.
We use as few cookies as possible. The table below shows exactly what may be set and why.
These cookies are required for our website to function. They are always set and do not require consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
mn_consent |
MentraNova (1st party) | Remembers your cookie consent choice (granted or denied) |
12 months |
mn_nl_sub (localStorage) |
MentraNova (1st party) | Remembers if you subscribed to the newsletter so the popup is no longer shown | Until manually cleared |
These cookies help us understand how visitors use our site so we can improve it. They are only set after you click "Accept" in the cookie banner.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* |
Google Analytics 4 | Distinguishes unique users and sessions, measures usage | Up to 24 months |
ph_*, posthog |
PostHog (EU-hosted) | Product analytics, click behaviour, conversions | Up to 12 months |
We advertise on Google and measure which ads bring visitors to MentraNova. That is what the Google Ads conversion tag on this site is for. It sets cookies only after you click "Accept".
| Name | Provider | Purpose | Retention |
|---|---|---|---|
_gcl_au, _gcl_aw |
Google Ads | Measures whether a click on an ad led to a request | Up to 90 days |
If you decline: no advertising or analytics cookies are set or read, and the Google tag is not loaded at all. No signal whatsoever leaves for Google: no ping, no page view, no IP address.
We do not do retargeting, we do not build advertising audiences from your visit, and we do not sell or rent your data. What we share with Google Ads is limited to measuring our own conversions.
The analytics and advertising cookies above are set by third-party services (Google, PostHog). These providers process your data under their own privacy policies:
Google is based in the United States. We have Standard Contractual Clauses (SCCs) in place with Google for international data transfers. PostHog hosts EU customer data within the EU.
On your first visit to mentranova.com, you are shown a cookie banner with equally weighted "Accept" and "Reject" buttons. Your choice is stored in the mn_consent cookie and is valid for 12 months, after which we ask again.
You can change your choice at any time:
mn_consent cookie via your browser settingsYou can also manage cookies directly in your browser. Note that blocking strictly necessary cookies may prevent parts of our site from working correctly.
We may update this Cookie Policy to reflect changes in our practices or for legal reasons. For material changes we will re-request consent via the cookie banner.
Questions about cookies or this policy? Contact [email protected].
See also our full Privacy Policy for information on how we handle personal data.