The problem: you are invisible
Imagine this: someone is struggling with stress and looking for help. What do they do? Exactly: they Google it. "Burnout coach", "psychologist near me", "help with stress".
And that is where the problem lies. Google does not simply show every website. Google chooses which websites appear at the top. And your own website? It is probably somewhere on page 5 or beyond. That is like having a shop that exists, but nobody knows how to get there.
Did you know? Backlinko's analysis of millions of search results found that virtually all clicks happen on page 1 of Google — fewer than 1% of searchers ever click through to page 2 (source: Backlinko). If you are not on page 1, you practically do not exist online.
What is SEO? (And why it matters)
SEO stands for "Search Engine Optimization". In plain English: making sure Google shows your website to people who are searching. That is all there is to it.
Think of it this way: Google is a librarian. Someone asks: "I am looking for a burnout coach in my area." The librarian (Google) then looks at all the websites and evaluates:
How large is the website?
A website with 4,000 pages is taken more seriously than one with 5 pages. Makes sense, right?
Is the content relevant?
Is there a page specifically about "burnout coach in my city"? Or just a generic "About me" page?
Do other sites link to it?
When other websites link to you, Google sees that as a recommendation. More links = more trust.
Is the site technically sound?
Does the site load quickly? Does it work well on phones? Are the titles and descriptions properly filled in?
Simply put: SEO is like a shop on Oxford Street (the busiest shopping street) versus a shop in an alley. Both shops exist, but nobody passes through the alley.
MentraNova in numbers
MentraNova continuously invests in online visibility. These are the numbers Google sees:
All those pages are specifically written so that Google understands and displays them. Every city has its own pages. Every specialisation has its own pages. And everything in 4 languages. That is something no individual coach can ever match.
Why your own website struggles
We are not saying you should not have a website. But do not expect Google to simply put your website on page 1. Here is why:
Cost: €1,000 - €5,000+
Having a professional website built easily costs thousands of euros. And then you still have no visitors.
Continuously writing content
Google wants fresh content. That means regularly writing blog articles. Do you have time for that alongside coaching?
Technical SEO knowledge required
Meta tags, schema markup, loading speed, mobile optimisation... It is a discipline in itself. And it constantly changes.
6-12 months of waiting
Even with perfect SEO, it takes months before Google trusts your site. In the meantime, you have no visitors.
Competition from thousands of coaches
There are hundreds of coaches in every city. All with a website. Google can only show 10 on page 1.
How MentraNova makes you visible
Instead of fighting for a spot on Google yourself, you benefit from the strength of MentraNova. Here is what we do for you:
Pages for every city
From Amsterdam to Zurich. When someone searches for "coach London" or "psychologist Berlin", MentraNova is there.
Pages for every specialisation
Burnout, stress, anxiety, ADHD, relationship problems... Every specialisation has an optimised page.
Free tools attract visitors
Our burnout test, stress test and other tools are used thousands of times per month. Those visitors see your profile.
100+ articles
From "What is burnout?" to "How do you find a psychologist?" Every question people Google, we have an answer for.
4 languages
Dutch, French, English and German. This way you also reach French-speaking clients in Brussels or expats in the Netherlands.
Better every month
We continuously add new pages and tools. Our site grows stronger in Google every month.
Example: how it works in practice
Someone searches Google for "burnout coach". Here is what happens:
MentraNova appears at the top because we have an extensive, optimised page specifically about "burnout coach". Your profile is linked to that page. Result: the visitor clicks, sees your profile and gets in touch.
Without you having to do any marketing. We handle the visibility. You do what you are good at: helping people.
Comparison: own website vs. MentraNova
| Own Website | MentraNova | |
|---|---|---|
| Cost | €1,000 - €5,000+ | Free profile |
| SEO optimisation | Do it yourself or hire someone | We handle everything |
| Number of pages | 5-10 pages | 4,000+ pages |
| Time to results | 6-12 months | Immediately visible |
| Writing content | Do it yourself, every week | We write it |
| Technical maintenance | Run updates yourself | Not needed |
| Multiple languages | Extra cost per language | 4 languages included |
| Google ranking | Page 5+ (usually) | Page 1 (for many search terms) |
What does this mean for you?
More visibility
Reach people who are actively looking for help, without having to do any marketing yourself.
No website costs
No thousands of euros for a website nobody finds. Your profile on MentraNova is free.
Relevant clients
Clients find YOU because they search for your specialisation. Not random visitors, but people who need help.
Focus on coaching
Spend your time on what you do best: helping people. Leave the marketing to us.
The best part? You can keep your own website. MentraNova does not replace your website, it strengthens your online presence. It is an extra channel that brings clients to you.
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Read also
Why Coaches Choose MentraNova • How Much Does a Life Coach Earn? • Coaching vs Therapy • How to Know if Your Coach is Qualified
