A good coach costs on average between 75 and 200 euros per hour. Life coaches typically charge 75-150 euros per session, business coaches 100-200 euros, and executive coaches 150-350 euros. The exact price depends on experience, specialization, location, and session duration.
"How much does a coach cost?" is one of the most frequently asked questions. And rightfully so - coaching is an investment, and you want to know what to expect. In this article, we give you a complete overview of coaching rates in 2026.
Average Rate
Based on a session of 60-90 minutes
Coaching Rates by Type
Not all coaching is the same, and neither are the prices. Here's an overview of average rates per type of coaching:
What Determines the Price of a Coach?
Experience & Education
Coaches with 10+ years of experience and recognized certifications (ICF, etc.) charge more than beginners.
Specialization
Niche specialists (burnout, executive, ADHD) can charge higher rates due to their expertise.
Location
Coaches in major cities are on average 20-30% more expensive than in smaller towns.
Session Duration
Sessions vary from 45 minutes to 2 hours. Longer sessions cost more but offer more depth.
Online vs. Offline
Online coaching is often 10-20% cheaper because the coach doesn't need to rent office space.
Package vs. Single Sessions
Programs of 6-12 sessions are cheaper per session than booking individual appointments.
Total Cost of a Coaching Program
Most people don't work with a coach for just one session. A typical program consists of 6-12 sessions over 3-6 months. This means:
- Short program (4-6 sessions): €400 - €900
- Standard program (8-10 sessions): €800 - €1,500
- Intensive program (12+ sessions): €1,200 - €2,500
Tip: With MentraNova, you see transparent rates before choosing a coach. No surprises, no hidden costs.
Expensive vs. Cheap: What to Watch Out For?
More expensive isn't always better, but cheap can be costly in the long run.
A coach charging €50 per hour can be excellent - maybe just starting out or deliberately accessible. But watch out:
Red flags with too-cheap coaching: No certification, no references, promises of quick results, pressure to sign immediately, no intake conversation.
A more expensive coach (€200+) is often worth the investment if:
- They have proven results in your specific situation
- They have recognized certifications (ICF PCC/MCC)
- They can show references from comparable clients
- They offer extras like interim support or workbooks
Saving on Coaching
Coaching doesn't have to cost a fortune. Here are ways to save:
- Choose online coaching - Often 10-20% cheaper
- Book a package - Discount on multiple sessions
- Work with a coach in training - Lower rate, supervised by mentor
- Ask your employer - Many companies have coaching budgets
- Group coaching - Cheaper than 1-on-1, still effective
Frequently Asked Questions
A good coach costs on average between 75 and 200 euros per hour. The price depends on the type of coaching, the coach's experience, and location.
A life coach costs on average 75 to 150 euros per session of 60-90 minutes. Experienced coaches with specializations can charge up to 200 euros.
An average program consists of 6-12 sessions over 3-6 months. For specific issues, 3-4 sessions may be sufficient.
More expensive coaches often have more experience, specialized certifications, a track record of results, and offer extras like interim support.
